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This domain states the following, "Novelty Express is a leading provider of novelty and impulse items for convenience stores, truck stops, travel centers and other retail outlets." Our analyzers analyzed that the web site said " Our mission is to be your stores source for high profit margin, impulse items." The Website also stated " Partnering with Novelty Express comes with a 100 credit guarantee on all items, regular service and in-store customization all without requiring you to sign a contract. Programs that fit your store. Dont just take our word. We enjoy working with Novelt." The website's header had Impulse as the most important search term. It was followed by Incremental Profit, Customization and flexibility, and Novelty which isn't as highly ranked as Impulse. The next words they uses is high profit. quality products was also included and could not be viewed by web crawlers.